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Research papers

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/data-gumbo-8707